IREO APARTMENTS

Ireo presents
Premium Branded Serviced Apartments
As a part of a Mixed Use Retail, Entertainment & Hospitality Development
At Ireo City, Sector 59 Gurgaon

Ireo Premium Serviced Apartments

Best of Both the Worlds – The Luxury of hotel like immaculate services with the personalized feel of home. Ireo
will tie-up with a premium International operator to ensure tope end quality standards.

Live King Size – A typical Studio Unit, measures 575 Sq.ft that larger by 40% -50% than most city Five Star Hotel
rooms and more than 3 times the size of branded Budget City hotels. There is plenty of room for you to make yourself
feel at home and let your lifestyle unfold. The 1 BHK & 2 BHK serviced apartment options are even more spacious.

Value for Money – For guests on extended stay or for those who value a spacious place, the Serviced Apartment
option is really Value for Money. One gets a personalized living experience for a price that is significantly lower than that
of comparable hotels.

Favorable Demand & Supply Ratio – These Serviced Apartments by Ireo will provide a product in a niche that is
grossly under-supplied in Gurgaon, the fastest growing hub for commercial activity in India. There is an existing
immense & growing demand for such a product amongst corporates, business executives who visit regularly on
extended stays, expatriates who are in the city for project specific assignments, NRIs, tourists etc.

Two options of Serviced Apartments for different goals –

Type A – If the objective is primarily for an investment that gives Annuity Return and Appreciation.
– An Premium International operator shall be engaged to manage, operate and market the units under this pool for a
period of 15 years. The product shall be maintained to world-class standards and marketed through-out the Operator’s
international network for Value Maximization.

Type B – If the objective is primarily for Self Use with the flexibility of putting on rent when required.
– Shall be maintained by Ireo Facilities Management Team, the unit owner shall be entitled to opt for Self use or renting
to Third Parties as per his \ her discretion.

Upscale Branded Serviced Apartments by Ireo – Symbolize Luxury,

Personalized Comfort and Perfect Business Sense

Costing Sheet – Serviced Apartments Gurgaon

Location Map

About Ireo
IREO, the first and largest FDI (foreign direct investment) investor in Indian property and a leading
pan-India developer.
IREO has been present in India since 2003 and has invested US $Multi billion in a portfolio of high
quality executable projects in prime locations across 3,000 acres of owned land – one of the leading
pan-India asset portfolios. The company has evolved as a fully integrated real estate organization that
is the developer of its projects, and possesses a diversified portfolio consisting of master planned
gated communities, mixed-use office and retail spaces, industrial parks including SEZs, and hospitality
properties.

Ireo has Professional Management Team comprising of best Indian and Expatriate expertise. ,
International Investors include Blue Chip Financial Institutions, Pension Funds, University Endowment
Trusts and to top international development firms.

IREO’s portfolio of 14 announced projects is geographically diverse and encompasses the
development of residential, office, retail and hospitality properties in India across prime locations within
the Delhi NCR, Punjab, Chennai, Pune, the Goa region, and Coimbatore.
IREO Hospitality Management Company Presents “Upscale Branded

Serviced Apartments”
A project being managed by ‘Ireo Hospitality Management Company’ the hospitality business
arm of Ireo.

• Run by a team of top Indian & Expatriate professionals, Ireo Hospitality Management Co is in the
process of planning several prestigious hospitality projects in NCR, Goa Region and other parts of
India in association with best International Brands.
Upscale Branded Serviced Apartments – The Proposed Development

• A part of a 4 Acre Mixed Used – Hospitality, Retail and Entertainment – located in the heart of Ireo
City, a mega new age integrated township being developed by Ireo across 700 Acres in the prime
sectors 58,59,60, 61.

• Ground & First Floor – Retail & Entertainment over approx 1,30,000 Sq.ft of area

• Second Floors Upwards – Upscale Branded Serviced Apartments

• Serviced Apartments to be Managed by a Premium Branded International Hospitality Operatorunder the supervision of ‘Ireo Hospitality Management Company’

• A combination of fully furnished & serviced Studio,1 BHK & 2 BHK apartments – Approx 212 units
spread over 230,000 Sq.ft

A Premium Location that makes Perfect Business Sense

Located in the heart of ‘Ireo City’ on Golf Course Extn Road, Sector 59, Gurgaon

Gurgaon, the fastest growing business hub of

India with a strong and ever increasing demand

for ‘Extended Stay Facilities’ in the form of

Serviced Apartments from travelling business executives and corporate houses.

Ireo City a Mega New Age Integrated

Township development spread over 750 Acres

in Sectors 58, 59, 60, 61 on Golf Course Extn

Road which is on the way to developing as the
most premium mirco-market in Gurgaon.
Site for Ireo’s Upscale Branded Serviced
Apartments is on the intersection of two 60
Metre Wide Main Sector Roads in the heart of
the prestigious Ireo City. Surrounded by
premium residential & commercial development
the ‘Site for the project’ is also a walking
distance from a Five Star Hotel and upmarket
retail facility being developed over 30 Acres
within Ireo City.

The Product Mix & Concept
• Fully Furnished, Equipped & Ready To Live In Apartments in configuration of
Unit Type Built-up Area (In Sq.ft) Super Area (In Sq.ft)
Studio Apartment 555 Sq.ft 925 Sq.ft

1. 1 BHK 758 Sq.ft 1263 Sq.ft
2. 2 BHK 955 Sq.ft 1592 Sq.ft

Spacious Sized Apartments that conform to Standards of the Best International Luxury
Branded Serviced Apartments.
• Type A – Apartments managed by premium International Hospitality operator – Ideal for
Optimizing Annuity Income through Value Addition.
Apartment owners shall be committed to the arrangement for a period of 15 years and Gross Operating Profit
shall be disbursed to them on a Bi-Annual basis. Self Use shall be allowed for 2 Weeks during Peak Season
Or 3 Weeks during Non Peak Season.
• Type B – Self Use Apartments – Ideal for those who want Flexibility of Regular Self Use plus Rental
Income when required.
Will enjoy the benefit of all Common Areas & Facilities. Whereas Maintenance, Housekeeping, F&B services
and Renting Assistance which shall be provided by Ireo’s own facility management team may be availed on
Pay As Per Use Basis.
Common Facilities & Services that match the most Premium Branded Serviced
Apartments in the world
Reception Lobby 24 Hour Front Desk, Concierge, Visitors Lounge. A World-class sense of Arrival
Library Lounge For Relaxing & Socializing amidst warm setting surrounded by books, news papers &
journals, television.
Multi Cuisine Restaurant Serving, Breakfast, Lunch, Dinner and All day tea, coffee & snacks. Room Service would
be available during stipulated hours.
Heated Swimming Pool With a separate Kids Pool, Showers, Change Rooms and Relaxation seating.
Fitness Centre A Gym equipped with high quality equipment, yoga room.
Business Centre Meeting Rooms, Audio Visual presentation equipment , Secretarial help, Documentation
Laundry Services ProfessionalWashing, Dry Cleaning and Ironing Services for Apartment residents.
Convenience Store For Catering to daily needs of residents
Direct Access to Retail,
Dinning Options
The residents would have access to the Shopping, F & B, Entertainment options at the
retail complex on the Ground & First floors.
House-keeping & Building
Maintenance Services
Type A Units (In Managed Pool) – To be provided by the International Operator
Type B Units (Self Use) – Pay Per Use Basis through Ireo Facility Management Team
Building Services Air-Conditioning through separate FCUs \ VRV, 24 Hr Hot & Cold Water Supply, 100%
Power Back-up, Security \ Access Control Systems.
Communications Land-line through Central PBX, Internet & Wi Fi connections, Satellite Television. For
Type B Units provision of these services shall be facilitated however will be taken by
user directly from respective Service Providers.
Parking Basement Parking
Studio Apartment
Sleeping Area within Hall
Bed with mattress and linen, side tab les, telephone, alarm
clock, working desk with chair, curtains & other furnishings.
Living Area within Hall
Sofa Set with Coffee Table, Dining Table with Chairs, TV
(46 Inches) DVD Player, I-Pod Docking Station
Kitchenette
Washing Machine, Dryer unit, Dishwasher, Refrigerator,
hob, chimney, microwave, utensils, cutlery
4 Fixture Bathroom
Shower, Bathtub, Vanity and WC
Large Closet
Safe Box, Iron & Iron Board Built-upArea – 555 Sq.ft \ Super Area – 925 Sq.ft
Basic Sale Price – To be determined
EDC \ IDC – Rs 450 Per Sq.ft (or as per actual)
Notes Basement Car Parking – Rs 5 Lacs
The Furniture , Furnishings & Fixtures provided in the Apartment
shall conform to the Standards of the Premium Upscale Hotels
Refundable Working Capital Deposit – Rs 5 Lacs
(Applicable for Type A Unit only)
Refundable along with bi-annual distribution of
operating profit.
Unit Layout is merely to serve as an indication of the proposed
spatial layout and is subject to modifications \ redesign.
1 BHK Apartment
Bed Room
Bed with mattress and linen, side tables, telephone, TV (46
Inches), alarm clock, working desk with chair, curtains &
other furnishings.
Separate Living Room
Sofa Set with Coffee Table, Dining Table with Chairs, TV
(46 Inches) , DVD Player, I-Pod Docking Station
Kitchenette
Washing Machine, Dryer unit, Dishwasher, Refrigerator,
hob, chimney, microwave, utensils, cutlery
4 Fixture Bathroom
Shower, Bathtub, Vanity and WC
Large Closet
Safe Box, Iron & Iron Board Built-upArea – 758 Sq.ft \ Super Area – 1263 Sq.ft
Powder Room Basic Sale Price – To be determined
IncludesWC and Vanity EDC \ IDC – Rs 450 Per Sq.ft (or as per actual)
Notes Basement Car Parking – Rs 5 Lacs
The Furniture , Furnishings & Fixtures provided in the Apartment
shall conform to the Standards of the Premium Upscale Hotels
Refundable Working Capital Deposit – Rs 5 Lacs
(Applicable for Type A Unit only)
Refundable along with bi-annual distribution of
operating profit.
Unit Layout is merely to serve as an indication of the proposed
spatial layout and is subject to modifications \ redesign.
2 BHK Apartment
Master Bed Room
Bed with mattress and linen, side tables, telephone, TV (46
Inches), alarm clock, working desk with chair, curtains &
other furnishings.
Bed Room 2
Same as Master Bed Room
Separate Living Room
Sofa Set with Coffee Table, Dining Table with Chairs, TV
(46 Inches) , DVD Player, I-Pod Docking Station
Kitchenette
Washing Machine, Dryer unit, Dishwasher, Refrigerator,
hob, chimney, microwave, utensils, cutlery
4 Fixture Bathroom
Shower, Bathtub, Vanity and WC Built-upArea – 955 Sq.ft \ Super Area – 1592 Sq.ft
Large Closet Basic Sale Price – To be determined
Safe Box, Iron & Iron Board EDC \ IDC – Rs 450 Per Sq.ft (or as per actual)
Powder Room Basement Car Parking – Rs 5 Lacs
IncludesWC and Vanity Refundable Working Capital Deposit – Rs 5 Lacs
(Applicable for Type A Unit only)
Refundable along with bi-annual distribution of
operating profit.
Unit Layout is merely to serve as an indication of the proposed
spatial layout and is subject to modifications \ redesign.
Serviced Apartments at Ireo City – Comparison between Type A and Type B units
Features & Attributes Type A Units Type B Units
Arrangement Free Hold Title. Locked into
the Pool of Units to be
managed by International
Operator for a period of 15
years. Self Use for 2 weeks
during Peak season and 3
weeks during Non Peak
season with prior notice to
the operator.
Free Hold Title. Self Use or
renting to Third Party at the
discretion of the ‘Unit Owner’.
Access to Reception Lobby, Library Lounge, Multi
Cuisine Restaurant, Swimming Pool, Fitness
Centre, Business Centre, Convenience Store
Full Access. Consumables to
be paid for as per Rate Card.
Full Access. Consumables to
be paid for as per Rate Card.
Design, Sizes, Furniture & Furnishings Same for Type A & B Same for Type A & B
Direct Access to Retail, Dinning Options Easy Access Easy Access
Laundry Services, House-keeping To be Charged by Operator
from Guests
To be paid by Unit owner on
Pay per use basis
Building Maintenance Services Part of Operational Expense
Not to be paid by Unit Owner
Monthly Per Sq.ft Charge to
be paid by Unit owner.
Maintenance Services & rental
assistance by Ireo facility
management team.
Communications – Landline, Internet, Satellite TV To be provided and managed
by Operator
To be taken by Unit Owner in
his own name, may be
facilitated by Facility Manager
Serviced Apartments at Ireo City – Investment Rationale & Mechanism for Return
generation and distribution
Generation & Distribution of
Return – Type A Units
The Operator shall calculate the Gross Operating Margin on a Bi-Annual Basis
and distributed amongst Apartment owners on a pro-rata basis based on Sq.ft
area.
Generation & Distribution of
Return – Type B Units
The Apartment owner shall have the flexibility to go in for Self use or give it out on rent
directly as per his \ her discretion. (rental assistance through Ireo facility Management
would be available)
Value Added Blended Product
– Higher Annual Returns &
Appreciation
An Asset that is a blend of Hospitality and Commercial Real Estate which comes with
Higher dynamic return associated with the former and the security and appreciation
potential of the later.
Dynamic Escalating Return Unlike a fixed return instrument as Bank Deposit which either remain static or fluctuates
in a small range, the return from an ‘Serviced Apartment’ asset would be Dynamic and
move up due to inflation \ appreciation as time goes by. For Eg a 10% return on initial
investment now could well increase to 20% in a few years.
Low Operating & Fixed Costs
– Quicker Break-even and
generation of distributable
profits.
Serviced apartments have significantly lower manpower, operation, marketing and other
Fixed costs as compared to hotels thus Break-even point and thus the distributable
Gross Operating Margin is achieved pretty quickly. The Gross Operating Margin (EBITA)
can potentially range between 50-60%
Favorable Demand Supply
Ratio in the fastest growing
market
Gurgaon today is the city that is recognized as the fastest growing corporate hub an IT \
ITES destination of India. It is gross under supplied as far as Serviced Apartments go, in
fact at present there is none comparable to the quality envisaged by Ireo. It will be
interesting to note that Major cities such as Los Angeles, Singapore and Bangkok
support 3,000-5,000 serviced flats.
Immense Potential for Capital
Appreciation
The project has a tremendous location within Ireo City on the Golf Course Extension
Road which due to high quality of planned developments and connectivity with rest of
Gurgaon and Delhi is seen to be emerging as the most premium residential and
commercial destination. Market Analyst are almost unanimous about the significant
appreciation prospects in the Medium and Long terms scenario.
Construction Linked Payment Plan
Construction Milestone Payment Due
1 At the Time of Booking 10% of the Sale Consideration + EDC \ IDC
2 90 Days from Date of Booking 10% of the Sale Consideration + EDC \ IDC
3 Commencement of Excavation 10% of the Sale Consideration + EDC \ IDC
4 Casting of Top Basement Roof Slab 10% of the Sale Consideration + EDC \ IDC
5 Casting of 2nd Floor Roof Slab 10% of the Sale Consideration + EDC \ IDC + 50% of Parking
Charges
6 Casting of 6th Floor Roof Slab 10% of the Sale Consideration + EDC \ IDC
7 Completion of Super Structure 10% of the Sale Consideration + EDC \ IDC
8 Completion of Flooring 10% of the Sale Consideration + EDC \ IDC
9 Commencement of Interior FurnishingWork 10% of the Sale Consideration + EDC \ IDC
10 Handing-over of Possession 10% of the Sale Consideration + EDC \ IDC + 50% of Parking
Charges + Working Capital Deposit
Total 100%
* Taxes & Statutory Dues as Application
The Concept of Serviced Apartments – The fastest growing vertical
within the High Growth Indian Hospitality Industry
Indian Hospitality Industry Out-look.
• In the long-term, the outlook for the sector is very promising. Demand levels are likely to improve as economic
growth gathers momentum and companies increase spending on travel. With expectations of healthy salary increases
within the corporate world, discretionary spending is expected to increase further, especially on leisure travel. The
number of foreign tourists is expected to reach 6.8 m during 2012 and further to 11.1 m by 2021. The demandsupply
gap in India is very real and there is need for more hotels in most cities (as a matter of fact the entire Hotel
Room inventory of India is less than that of Bejing alone). The shortage is especially true within the Serviced
Apartment and the mid market segment. There is an urgent need for Serviced Apartments and mid market hotels in
the country as travelers look for safe and affordable accommodation. The Indian hotel industry is on an expansion
spree, with several companies announcing investment plans. Investment in Travel & Tourism is estimated at Rs
1.2 trillion in 2011 and is expected to reach Rs 2.8 trillion by 2021 (implying a CAGR of 8.7%), according to
World Travel and Tourism Committee (WTCC) estimates.
• The total current shortage of rooms has been estimated at 150,000 by the tourism ministry, according to the
Deloitte report, most of it in the mid-market segment. Just 15 per cent of the existing hotel rooms in India fall in the
mid-market segment, compared to 43 per cent in the United States and 35 per cent in Britain.
•The Federation of Indian Chambers of Commerce and Industry estimated in January last year the country
needed an investment of 600 billion rupees (Dh49.63bn) over the next five years to meet the shortage of
150,000 hotel rooms.
• India occupies the sixty-eighth position among the top tourist destinations in the world, according to the Travel and
Tourism Competitiveness Report 2011. According to the latest Tourism Satellite Accounting (TSA) research, released
by the World Travel and Tourism Council (WTTC), the demand for travel and tourism in India is expected to grow
by 8.2 % between 2010 and 2019. This will place India at the third position in the world. India’s travel and
tourism sector is expected to be the second largest employer in the world. Capital investment in India’s travel and
tourism sector is expected to grow at 8.8 % between 2010 and 2019.
The Concept of Serviced Apartments – The fastest growing vertical
within the High Growth Indian Hospitality Industry
Growth Prospects for Serviced Apartments
• Given the concept of larger personalized living space with all the comforts of housekeeping, food, beverage and
security, the segment of serviced apartments today is attracting more and more brands from the hospitality industry.
• The rapid economic development in the country has led to the rise in extended stays for corporate travelers. People
are also moving into cities for short assignments on projects. Both these categories require a home-like place with a
hotel-like efficiency. There is immense potential for the service apartment market to grow due to the demands of the IT
and financial industries, telecom, BPO, KPO, aviation and medical tourism sector.
• According to leading International hospitality consulting firm HVS International (2011)
“With demand strongly emerging for an improved product, this may be an optimum time and opportunity to enter the
extended stay segment in India, and fill in the void for quality branded accommodation. This concept is already
developing and the near future should see a number of such facilities operational. However, the size is quite limited at
present, because serviced apartments have only been offered in a few cities of India. Indian cities can be comparable
to other major markets around Asia. Major cities such as Los Angeles, Singapore and Bangkok support 3,000-
5,000 serviced flats.”